Advertising budgets and newspaper sales for 200 markets.

A dataset containing the advertising budgets and newspaper sales for 200 markets.

advertising

Format

A data frame with 200 rows and 4 variables:

TV

TV media budget, in thousands of US dollars

Radio

Radio media budget, in thousands of US dollars

Newspaper

Newspaper media budget, in thousands of US dollars

Sales

unit sales, in thousands

Source

http://www-bcf.usc.edu/~gareth/ISL